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Customer Engagement Manager

General information

Division Angelini Pharma
Function Italy Digital Medicines
Reports to Head of Digital Medicine Italy
Job location Roma

Job purpose

To develop, plan and carry out digital initiatives aimed to support and strengthen both brands and corporate image also being a reference point for the development of content strategies (websites and social networks) and for innovative digital promotional tools.

Main Activities and Responsibilities

To work with the relevant departments to design and develop digital initiatives and ensure alignment of these initiatives to defined objectives, including the monitoring of project timeline, the proposal of corrective actions and the preparation of reports
To collaborate with Marketing departments:
- identifying and implementing digital and innovate approaches to engage with our customers
- supporting in correctly targeting products and services to the main external customers
- supporting in preparing editorial plans and monitoring the related content production for digital initiatives
To provide support in all digital communication initiatives also to the new acquisitions, start-ups or digital service companies and to monitor the development, progress and effectiveness of digital initiatives, including guidance on budget allocation
To manage and develop various websites, social media channels and digital channels (product, pathology, service), developing the content strategy
To propose, define and execute initiatives to improve the digital culture of local business units
Monitoring main competitor trends on the market

Management Responsibilities

Number/role of direct reports None

Other information

Education University Degree in Marketing & Communication, Digital Communication, Computer Engineering
Languages
English
Italian
Experience

4-5 years

Experience of integrated multichannel marketing strategies & marketing tactics

Skills
E-Commerce
Digital Branding
Digital Marketing and Communication
Media and digital advertising
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