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Brand Digital Marketing - Consumer Healthcare

General information

Division Angelini Consumer Healthcare Division
Function Marketing
Reports to Marketing Director
Job location Ancona

Job purpose

To drive growth for the brand by adding mobile applications, social media and Internet-based marketing to the traditional lever of brand management, and act as leader in the exploitation of digital marketing opportunities for the brand.

Main Activities and Responsibilities

Enhancing brand awareness within the digital and social networking space
Implementing the social media technology and strategy for the Angelini consumer brands
Identifying and evaluating new digital technologies and using Web analytics tools to better optimise marketing campaigns, email marketing, social media and display and search advertising
Bringing the Division at the forefront of developments in digital marketing
Developing and managing digital marketing campaigns to raise brand awareness
Improving the usability, design, content and conversion of the product/brand website
Collaboration with Marketing, Trade, Sales, ICT to manage digital projects

Management Responsibilities

Number/role of direct reports None but will act as project leader

Other information

Education University degree
Languages
English
Italian
Experience

Experience of 2-5 years in the digital domain (pharma, FMCGs, cosmetics or consultancy).

Skills
Good project management and leadership skills
Strong drive and ability to push projects
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